Why Creating Luxury Launch Events Will Better Sell Your High-End Home

Ryan Debler


Edmonton is one of the most sophisticated and exciting cities in Canada. A thriving metropolis known for its year-round festivals and celebrations, Edmonton is a stunning melting pot for culture and art. It’s the northernmost largest metropolis in Canada, rich in adventure, culture, and immeasurable natural beauty. Edmonton residents enjoy easy access to some of the most breathtaking landscapes on the planet, including Banff National Park and Jasper National Park. Homes for sale in Edmonton are simply stunning and offer luxurious settings along the river valley.

If you’re thinking of entering the luxury real estate market in Edmonton, you’ll want to get an advantage in selling your home. One of the best ways to expand your market and attract buyers is to host a luxury launch event. These exciting parties showcase the best of luxury properties and promise memories to last a lifetime. Our guide will walk you through the main benefits of hosting a fantastic launch event to start your sale.

Create a buzz

In Edmonton, more luxury properties are being built each day. To make your home stand out, you need to draw positive attention to it. Like a restaurant opening or a nightclub premiere, you need an event to help promote your property. A luxury launch event is a perfect way to generate interest, curiosity, and attention to your Edmonton real estate. Start by dropping key photographs and information about the event to a select audience. The mystery and intrigue will help generate engagement and create a buzz around your property. Remember, you want to communicate the luxury and exclusivity of your property.

Make it memorable

With so many fantastic luxury listings available, it can be easy for them to blur together in the minds of buyers. To create a connection with luxury buyers, you need to create a memorable event that will play in their minds on repeat long after the event has ended. Luxury launches need to be creative and innovative to communicate the value and luxury of the property. Your event should be memorable and focus on the niche you want to target. The best launch events often feature live music, an elegant theme, or guests of honor. With a trusted agent, brainstorm ideas to make your launch event creative and dazzling.

Communicate luxury

Hosting a high-end launch event with memorable entertainment creates a fantastic night for guests and buyers and helps communicate the luxury lifestyle you’re selling with the home. Luxury buyers have their choice of properties, and to capture their attention, you need to communicate the value of your property. This can be done by choosing launch events that showcase the best attributes of the home.

For example, if there is stunning morning light at the property, then a dazzling-themed brunch, or relaxing outdoor yoga event along with the rising sun can help showcase this value. If your home features a glittering view of the downtown area, then an evening cocktail party along the terrace might be more suited. Your event should communicate the luxury value and amenities that make your home special.

Build a bond

Luxury buyers have their pick of properties. The real way to draw buyers in is to create a bond and memories with your property. Buyers need to feel that there is something special about your home and really buy into the narrative of what their life could be like there. The luxury launch event sells this narrative and showcases the best of what your home has to offer (and what kind of memories and special events could happen there). You want your event to help write the story of your buyers purchasing and living in your home. Luxury events help sell this fantasy and create a bond between the buyer, seller, and the amazing property on offer.

Hire a luxury realtor

One of the most important steps in creating a luxury launch event is to hire the right realtor. Luxury realtors have experience buying and selling luxury properties and know the ins and outs of the market. They are well-connected to other realtors and know potential buyers that are looking to invest. Luxury realtors also have experience hosting launch events and know how to make yours stand out, and what kind of events will attract buyers that are a great fit for your property. They have connections to get the best caterers, entertainment, music, and more to make your event one to remember.

Reach out to Ryan Debler

When you’re ready to sell your home, work with a luxury realtor like Ryan Debler to guide you through the process. He uses his extensive network of potential buyers to create buzz around your property while introducing the home to qualified individuals. By creating compelling media assets for your home, buyers get an accurate, enticing picture. Ryan is an expert at leveraging high-quality media to entice buyers and generate the buzz needed for an exciting, and memorable launch.

Ryan also is known for his unique partnerships with luxury brands that build excitement and value for fabulous launch parties. Ryan has partnered with live musicians, as well as luxury brands such as Porsche, Mercedes Benz, and more to leverage the clients of these luxury brands to draw in buyers to his listings. Ryan enjoys using his luxury market knowledge to help his clients breeze through the real estate process, all while negotiating transactions that are in favour of his clients interests. Contact Ryan today to learn what type of event can be done for your home!

*Header photo courtesy of Unsplash


Insightful local knowledge and extensive expertise. We looks forward to earning your family’s trust and leveraging our success for your benefit for generations to come. We looks forward to earning your family’s trust and leveraging our success for your benefit for generations to come.

Contact Us

Follow Us on Instagram